---
title: How to Apply a Moves Management Framework to All Your Supporters
description: Moves Management isn't just for major donors! Here's how you can use this framework to steward relationships with other types of supporters.
---

[Expert tips and insights for nonprofits | Instil Blog](https://blog.instil.io)

# [How to Apply a Moves Management Framework to All Your Supporters](https://blog.instil.io/how-to-apply-a-moves-management-framework-to-all-your-supporters)

 Written by [Korrin Bishop](https://blog.instil.io/author/korrin-bishop) | Mar 13, 2023 7:22:00 PM

Your donors are unique in terms of when, how, and why they get involved with your nonprofit. Holistic supporter engagement keeps this in mind. It meets the wide variety of people and organizations who donate time, money, and resources to your nonprofit where they are in their relationship with your mission. To increase the efficacy of this approach, you’ll want to apply a [moves management framework](https://blog.instil.io/moves-management-a-nonprofit-guide).

Moves management tracks the engagement journey for supporters of all types, such as mid-level donors, grassroots donors, and volunteers. With the right nonprofit technology, you can collect valuable data to inform this process and automate some of your [donor stewardship](https://blog.instil.io/donor-stewardship-the-essential-guide) actions.

In this article, we’ll cover why moves management is important for donor stewardship. We’ll also break down what it looks like in action for five different supporter groups.

## Why Moves Management Is Important For Donor Stewardship 

Moves management typically follows the four steps of the donor lifecycle: 

1. **Prospecting**: Perform research to identify potential new donors.
2. **Cultivation**: Get prospective donors acquainted with your work through marketing, events, and other outreach.
3. **Requesting**: Make your first ask for support from a prospective donor.
4. **Stewardship**: Engage new donors to keep them interested in continuing their support of your work.

Moves management tracks each action you take in these different stages. You’ll record when you took the action, which staff were involved, and what the results were. You can use this information to move supporters up the engagement ladder, such as turning a first-time donor into a monthly donor.

While it’s unlikely your nonprofit has the capacity to provide the same level of staff-to-constituent attention that you would for major gift donors, moves management lets you leverage a similar mentality to any supporter relationship. Moves management tools can help automate some donor stewardship tasks and allow you to always be looking for opportunities to increase the engagement of your constituents.

## How to Apply Moves Management by Supporter Type

If you’re looking to grow the efficiency of your moves management framework, a great way to start is by breaking down the process by supporter type. For each group, you’ll want to think about:

- What your moves management goal is
- Specific stewardship actions you’ll track to meet that goal
- How you’ll [review progress](https://blog.instil.io/how-to-calculate-and-track-donor-retention-benchmarks) toward your goal

The best way to track and organize these actions and benchmarks is with [donor management software](https://www.instil.io/). This keeps your data in one place, allows multiple staff members to add stewardship notes to donor profiles, and offers quick reports to regularly review your progress.

Wondering what this process looks like in more detail? This section will demonstrate what your goals, stewardship actions, and progress review might look like when applying a moves management framework to volunteers, grassroots donors, mid-level donors, major donors, and grantmakers.

### 1. Volunteers

Volunteers are dedicated to your cause. They already [donate their time](https://blog.instil.io/how-to-recruit-and-retain-volunteers-a-nonprofit-guide) to your organization, making them a great cohort for further donor cultivation. A moves management framework for volunteers might include the following components:

- **Goal**: Secure a first-time donation
- **Stewardship Actions to Take**: 
- **Ways to Review Progress**: 

### 2. Grassroots Donors

Grassroots donors have already given to your nonprofit at least once. Their donations may be smaller, more sporadic, or centered around specific events or campaigns. With some additional stewardship, you can encourage them to increase their level of support. A moves management framework for grassroots donors might include the following components:

- **Goal**: Increase annual donation amount or secure a monthly, recurring gift
- **Stewardship Actions to Take**: 
- **Ways to Review Progress**: 

### 3. Mid-Level Donors

[Mid-level donors](https://blog.instil.io/mid-level-giving-what-it-is-and-why-it-matters) provide consistent, significant funding to your organization. They have already demonstrated their commitment to your nonprofit. This provides opportunities to maintain consistent revenue for your work and potentially expand these donors’ involvement further. A moves management [framework for mid-level donors](https://blog.instil.io/how-to-jumpstart-your-mid-level-giving-program) might include the following components:

- **Goal**: Retain current giving and identify potential major donors
- **Stewardship Actions to Take**: 
- **Ways to Review Progress**: 

### 4. Major Donors

[Major donors](https://blog.instil.io/how-to-build-a-major-gifts-fundraising-plan) provide critical funding for large projects and operating expenses. If you’re looking to launch a new initiative, they need to be a key piece of your donor [stewardship plan](https://blog.instil.io/major-gifts-fundraising-everything-you-need-to-know). Creating a moves management [framework for major donors](https://blog.instil.io/6-major-gifts-fundraising-strategies-to-try-this-year) might include the following components:

- **Goal**: Secure a specific gift to fund a new project
- **Stewardship Actions to Take**: 
- **Ways to Review Progress**: 

### 5. Grantmakers

[Grant funding](https://blog.instil.io/nonprofit-technology-grants-how-to-find-and-win-them) is a great way to fund specific projects and add additional buoyancy to your operating budget. It’s easy to view grantmakers as separate from your donor stewardship efforts, as the grant application may create some distance between you and the funder. However, nurturing relationships with foundations and companies that have an interest in your cause can prove fruitful long-term. A moves management [framework for grantmakers](https://blog.instil.io/nonprofit-grant-tracking-best-practices-for-managing-grants) might include the following components:

- **Goal**: Secure grants that fit well with your nonprofit’s mission
- **Stewardship Actions to Take**: 
- **Ways to Review Progress**: 

## Use Moves Management to Grow Relationships With All Supporters

A moves management framework allows you to provide holistic supporter engagement across donor types. This ultimately allows you to move supporters up the engagement ladder, increasing their connection to your nonprofit and their overall donation amounts.

Ready to track your moves management with more ease? Schedule a [demo with Instil](https://www.instil.io/) to learn how our software can help you organize, automate, and optimize your donor data and actions!

[View full post](https://blog.instil.io/how-to-apply-a-moves-management-framework-to-all-your-supporters)

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