With tight budgets and big missions, nonprofit leaders take their investments seriously. Finding the right tools for your nonprofit requires time and research. The best purchases will improve the efficiency and effectiveness of your staff, programming, and donor relationships. But, there’s another piece to buying new technology that many nonprofits must consider: your board.
Big changes and purchases often need the buy-in of your board. Asking your board to approve a new investment in nonprofit technology:
While convincing your board to purchase new nonprofit technology may seem burdensome at first, it needn’t be. Below, we’ll offer six tips for getting your board “on board” with your investment.
Cold pitching a room full of board members who have never heard of your idea before might not be the best strategy for success. To increase the likelihood of your board warming up to your proposal faster, float the idea to a few of them beforehand.
By meeting informally with board members one-on-one to run the concept by them, you can:
Your board meeting pitch shouldn’t be the first time everyone is hearing about your plans to invest in nonprofit technology. It’ll be much easier if you already have a few friendly faces in the audience who are familiar with your idea and can chime in to support what you’re presenting.
If you’ve spent time researching nonprofit technology vendors, you may have already landed on a favorite before asking your board for their support. However, your board will be more likely to agree with your conclusion if you walk them through your research process.
Rather than present one vendor option to board members, show them:
By shepherding your board members through your research process, you build a strong case for why they should support your conclusions and preferred vendor.
Big investments often come with sticker shock. You can help board members embrace the upfront cost of investing in new nonprofit technology by focusing on its overall ROI. Plan to show board members how the technology will pay for itself over time through:
Investing in new nonprofit technology does come with a price tag, but it’s the kind that can help your nonprofit grow into its next level of service.
Change can be hard, and board members might feel wary about this transition. They may have concerns about:
The best way to approach this shift is to acknowledge your board members’ fears while focusing on how this startup effort will let your nonprofit take steps into the future.
Show board members how this nonprofit technology will help get you where you want to be in the next year, as well as the next five or ten years. Detail how it is integral to your mission, vision, and values. Let your board members know that you understand their fears, but help assuage those by showing what is possible.
You’ll learn a lot about nonprofit technology as you research your favorite options. However, it can still be helpful to bring in an outside expert to talk about the technology. Once you’ve landed on a preferred potential vendor, ask them to work with you on efforts to convince your board that this is the right option for your nonprofit.
Nonprofit technology vendors can:
Instil has an easy online request form to see a demo of our product. Taking advantage of these types of opportunities shows you what makes a platform stand out.
Just because you’re investing in new technology doesn’t mean you need to start getting all techy with your board members. Keep your pitch language simple. If there are industry terms that you have to look up to understand, it’s likely your board members would need to as well. Find ways to translate those for your audience.
Overall, you want to speak in a language that is true to your nonprofit's brand and that resonates with your board members rather than trying to leverage all the latest software lingo. Aim for personal over technical to inspire your board members to hop on the cause.
Your board members aren’t a block to your nonprofit’s growth. Instead, they’re partners that can help you identify blindspots, keep your decisions forward-focused, and make the best choices for your mission.
As you get your pitch together for them on why you need to invest in nonprofit technology, think of them as a valuable extension of your team. Speak with them one-on-one to gain key advocates, demonstrate to them how you’ve gone about your research, and help them visualize your future ROI.
Reaching out to experts at your preferred vendor is a great way to get the conversation started. You can contact Instil’s software experts for questions, demos, or educational materials any time through our website.